It is important to know that most trademark authorities in the world do not even check whether an applied mark has already been registered? This means that the same mark can be registered again and again without the competent authorities rejecting or signaling such later applications.  Any individual or business can thus freely file a trademark identical or similar to yours, for identical or similar goods and services. The mark will become diluted and weakened in the eyes of the Trademark Office and the consumer. Consumers will be adversely affected in their perception to indicate source of a mark, the company behind a product or service.

Trademark law places the responsibility of policing use of a mark to the trade mark owner. Watching or monitoring a trade mark is an important part in protecting your brand name over time.

Our service mark watch process is easy and convenient. Select the watch level that best fits your needs – local or International. Our watching experts will create a scanning criteria that fits your needs. You will receive a service mark watching report via e-mail each month showing any similar marks that have been filed or published service marks.

We advise you on the consequences of these new filings, and the possible neutralization actions to be undertaken.  Especially, in Tunisia, there is a relatively quick and non expensive way of objecting to new trade mark applications, known as the opposition proceedings. When you are notified of an application for a trade mark that is identical or similar to your own, you can inform the registration body that you intend to oppose its registration. As part of the trade mark watching service, we warn you of the deadline for the submission of an opposition well in advance.

Besides trademark watching services, market investigation is among the distinguished services we render to our customers. This procedure is highly recommended and conducted by experienced team who have full knowledge of local market and able to reach to all areas and obtain the required information effectively and successfully.

Needless to say that marketing investigation becomes sometime a primary request upon which several legal action can be instituted, particularly in cases of cancellation of trademarks registration based on non use, sending cease and desist letters, infringement and unfair competition legal suits and other actions.

Furthermore, market investigation is an effective way of monitoring the market and its fluctuations, and a source of reporting news and updating customers and interested parties with competitors' activities.

For further information, please contact us at: trademarks@cabinet-younsi.com